I’m a strong believer in building capacity — whether it’s getting a business off the ground, engaging on social media, speaking publicly, or becoming a powerful writer. Here are a few ways I’ve helped small businesses and non-profits find creative solutions.
Like canvas that has weathered the elements, websites too need care and attention—and sometimes to be completely replaced.
Midtown Awning is an Indianapolis-based company that has been around for 20+ years. When owner Mike Palmer reached out, he expressed his discontent with his unattractive and clumsy website. We worked together to build a new streamlined WordPress site with a portfolio, easy-to-find contact form, and striking photos (all pulled from his very active Instagram account).
Admitting your site is outdated or downright ugly is the first step to getting the website you deserve.
JESSICA AGEE PHOTOGRAPHY
A photographer with beautiful photos is every web designer’s dream!
Jessica Agee, a Raleigh-based photographer, needed a website to showcase her stunning work. We developed a streamlined, one-page site that was simple in layout but had everything she needed – portfolio, bio, list of her services, testimonials, and contact form – to share her photos and reach potential clients.
Not every website needs to have dozens of pages to be effective. Sometimes a visually-engaging portfolio is enough to show off your work. After all, a photo is worth a thousand words.
In today’s digital world, the first stop for most prospective customers is a website.
One recent project was Salty Cushions, a new company whose owner needed help getting the word out about the amazing work they were doing with custom marine fabrication throughout Southcentral Alaska.
I used WordPress to develop a website – featuring an ever-growing portfolio – and worked closely with the owner to develop their brand. Together, we collaborated to create new marketing copy and explored ways to further engage with clients.
CENTER FOR TEACHING QUALITY
Leadership at the Center for Teaching Quality recognized that its messaging, target audiences, and key offerings had shifted over time. It was decided to completely overhaul CTQ’s branding.
I was tasked with managing the rebranding. This major project culminated in the launch of CTQ’s new website – which was built with WordPress, reflected CTQ’s creative expression, and included features such as a new blogging platform and searchable resource library.
Also included in the project were redesigned marketing materials, integration of MailChimp and SalesForce to better communicate with constituents, and a strategy to introduce the new brand.
THE BETTER SWEATER
In 2019, many brick-and-mortar stores struggled with adjusting to our new virtual world.
The Better Sweater, a shop in Homer, Alaska selling clothing and accessories, was faced with a disrupted season as tourism took a hit. In addition to creating a logo and writing copy, I set up a Shopify online store, which allowed The Better Sweater to sell its goods and also track inventory, process forms of payment, and communicate with customers through email and promos.
The biggest hurdle was adding photos and descriptions of hundreds of goods, but collaborating with staff and developing a system allowed us to launch The Better Sweater’s first online store.
COLLABORATING FOR CHANGE
Compelling and engaging stories spark awareness, prompt engagement, and ignite true change.
In 2017, the Center for Teaching Quality, with funding from the Bill & Melinda Gates Foundation, launched a nationwide initiative to tell teachers’ powerful stories. I was tasked with coaching the process – from mapping their story arc to to finding creative ways to reach target audiences.
I led dozens of workshops – including in-person retreats, virtual webinars, and coaching sessions in partnership with organizations like National Education Association and Education Evolving.
Several stories were developed in multimedia format – such as the story of Ohio teacher Tricia Ebner with illustrations by Wendi Pillars.